Dubman many artists have a strategy in place to post what and when on socials. And many of those have someone doing it for them. I’m fairly certain he’s one.
An example of when it’s easy to spot if they are or aren’t managed is, Anthony Pappa physically likes / replies to most posts in intervals all day long which is super time consuming BUT he’s already relatively famous. When it’s Sasha or digweed you just get relevant posts but no discussion from them.
I’d also argue Pappa is behind those in terms of social media and I’m guessing someone trained him relatively recently - if he had nailed the game 10 or 15 years ago he would have equal following.
To quote anyone pointing out what alan has been previously posting - this is his point if you read his rant again.
Many of the people building followings when they didn’t have them realise that their competitors who post shitposts or banter as well as music grow their following much more. And no one wants to do that, it just works much faster because social media algorithms pick up the most important things to the platforms which are:
Someone opened the post (or the phone stayed hovered over it for longer than about 5 seconds
They liked / commented / shared it or followed the person
They went on to use social media (and see more adverts)
When criteria named above is met, suddenly a post with say 30 views gets 5 likes and comments ends up with 20, 100 not because of the post but because the algorithm values the hotter level of early interaction with it (social media decides instead of showing this to 30 people let’s try 200, now 500, now 2000 etc)
Why is this important to know for music artists? Social media HATES us.
Why?
Think about it.
We spend our entire week posting links OFF the platforms (users stop seeing adverts) to listen or watch something. They know the average user going to Mixcloud or Soundcloud or YouTube is gone for 18 minutes (or whatever) so that’s why you see music posts secretly screwed down to a selection of 10 views appearing with 2 or 3 likes - not because you aren’t popular - it’s been practically shadow posted as weak content and shown to 5 or 10 people. If there really is a rapid response from the first 10 views it will leap to 30 and if that keeps getting engagement it’ll grow to 200 with 30 likes, 500 with 100 likes etc .
This is really why you see DJs posting topical chatty posts or shitposts like Alans above. Do you really think they WANT to do that? Fuck-no.
It’s really mad when you get into it and if you are new and don’t play that game you are in for a much longer slog to look like you are successful to promoters who glance at your following and decide yes / no on booking you to DJ when you’ve been recommended.
I’ve been surprised how many people in this thread don’t know this and I’ve totally underestimated how much I’ve grown to understand in the last few years. I really wish the whole thing wasn’t a thing to have to manage.
If it’s still on Netflix I’d recommend watching The Social Dilemma it really helps get your head around some of it.