Hope you’re well guys.

I saw some news this morning and thought of the DJs in the group.

Ideas above their station.

Wankers.

Deary fucking me. I knew they’d changed the name as I’ve been in touch with them over a coupe of small issues (which they’ve been great on), but assumed it was just a holding company thing. Awful name - Pioneer DJ is such a strong brand, it’s suicide to change something that strong.

what a shit name.

https://www.pioneerdj.com/en/news/2024/alphatheta-brand-introduction/

“The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.”

lol peak moments

    Fuck all peak moments coming out of my speakers these days.

    The King is dead …. Long live Traktor!

    Very odd branding decision give how much kudos the Pioneer brand holds in the market. Just ask Denon/Hercules about brand snobbery as a barrier to entry.

    …Pio DJ has been a separate entity for a while now from which Pioneer have been increasingly distancing themselves, this was inevitable at some point and I’m not sure they had much say in the matter.

      Should have got an iRiver

      SM001 This is like if Ed changed his name to DeltaNek

      It was probably some wank company like the one Ed works for which trans’d this biz’s name.

        Some coked up executive who has no concept of what Pioneer was about.

        Unbroken1 I think you’re bang on re them not having a say. Might of been a condition from the sale that they get to use Pioneer brand for X years?