The Guardian seems to be suffering from a permanent identity crisis. The left (by which I mean Corbynites/Momentum wonks) viscerally hate the paper because derp neoliberals…. They all read Novara media anyway now.
Then you have the likes of Owen Jones putting the traditional readership of geography teachers off their bovril.
Seems like they aspire to be some kind of Washington Post investigative paper with the Panama stuff. Fuck all money in that though and no one seems to give a toss.