- Edited
Could be just a coincidence, but Pfizer sponsored the Oscars (legit, wtf), and happen to have an anti-alopecia drug in the pipeline - potentially the first for the condition.
https://www.fiercebiotech.com/biotech/pfizer-s-ritlecitinib-hits-goal-alopecia-phase-3-setting-up-showdown-lilly
https://www.healio.com/news/dermatology/20220125/ritlecitinib-shows-promise-in-alopecia-areata-treatment
https://www.fiercepharma.com/marketing/pfizer-and-biontech-take-hollywood-they-sponsor-oscars