TitianWarrior Not that I want to be Kanye’s gatekeeper on here. But…
"Yeezy generates an estimated $2 billion a year, close to 10 percent of the company’s annual revenue, Morningstar analyst David Swartz said. “The adidas Yeezy partnership is one of the most successful collaborations in our industry’s history,” Adidas said.
https://www.washingtonpost.com/business/2022/10/11/adidas-kanye-west-yeezy/