What is this ‘Luke’ brand that has appeared everywhere?

When and how did this become massive?

I am only aware of it because I saw Cheshire Oaks was trending on Twitter today, the first day of non-essential shops being open. Then found that apparently there is a Luke in loads of shopping centres that I would never go to.

Fuck me, this is the kind of shit bad wools from places like Accrington wear.

Love the different colour for the UK letters. That would be massive with Chelsea, Rangers and Linfield fans.

Think Little Hulton casual Dave.

Preferably worn with dark, tapered, trackies tucked into Sports Direct socks

    I’ve just bought half the store. Boss threads for winnerz.

    Like the camo clobber on the lad far left.

    Purchased.

    Dodgy garb for the modern racist.

    EDIT
    And Southern Softies trying to look hard

    There is a great photo of four lads with massive shoulders, ’Meet me at McDonald’s’ haircuts and these types of hideous clothes, patterns stretched everywhere, it was being ripped apart on social media a while back, where is it?

      Ed, which fly colorways did you cop in the new Billionaire Boys Club face masks?

      Nothing pictured in this thread is, in any way, attractive.

      Standing in front of an All Bar One too.

      Lollers.

      The polo tucked into drawstring pants is pretty 🔥, I have to admit.

      What is it with these tight pants? Absolutely woeful. Out on the town after a week spent shopping on ASOS. I can smell the Joop from here.

      Millsy’s in that kind of shape nowadays.

      Rocks similar clobber too.

        I do keep myself in tip top nick and reek of Cool Water. So shoot me.

        Speaking for fresh ink, I think I am going with with for my center of neck/throat tat.

          Kells77 ah fuck he has a private account. It was a picture of a frowning Loopy.

            I used to love digging through Oki-Ni’s offerings. I should’ve saved my favs but, alas, I did not. Seems most are lost to time and their new offerings are far too boring.

            But this can be had for a mere 900 quid. The fanciest lollipop man on the block.

              jonattonyeah
              LOL.

              Oki-ni always made me chuckle too. Amazing value!!

              Selfridges mailers always have some choice clobber.

                nicksneddon Why do you say this particularly? Does beak have a particularly adverse effect on the short?

                Genuine question, never heard of a link.

                    bosstrabs no nothing like that, he obviously likes the gym. Working out heavily and doing nosegay is not a good combination

                      2 years later