His ‘Off White’ clothing label, including its tie-ins with companies like Nike, has been ubiquitous in recent years. Though most of the stuff I notice around is probably market bought knock-offs.
Can’t say it was my cup of tea at all, but he certainly created a distinctive and recognisable identity and had a lot of influence on pop culture in recent years.
He did also direct the pretty cool music video for probably my favourite hip-hop track of recent times:
