Pioneer DJ is no more

Dan

Ideas above their station.

Wankers.

Along_the_Wire

Deary fucking me. I knew they’d changed the name as I’ve been in touch with them over a coupe of small issues (which they’ve been great on), but assumed it was just a holding company thing. Awful name - Pioneer DJ is such a strong brand, it’s suicide to change something that strong.

Millsy

An Alpha like you should be all over the Alpha name, grant.

Along_the_Wire

Millsy Tell me about it!

SM001

This is like if Ed changed his name to DeltaNek

Millsy

SM001 😂

hugopal

SM001 This is like if Ed changed his name to DeltaNek

It was probably some wank company like the one Ed works for which trans’d this biz’s name.

mjh

what a shit name.

https://www.pioneerdj.com/en/news/2024/alphatheta-brand-introduction/

“The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.”

lol peak moments

zackster

mjh The name AlphaTheta

seanc80

Fuck all peak moments coming out of my speakers these days.

Dan

The King is dead …. Long live Traktor!

IndustryStandard

Very odd branding decision give how much kudos the Pioneer brand holds in the market. Just ask Denon/Hercules about brand snobbery as a barrier to entry.

Unbroken1

…Pio DJ has been a separate entity for a while now from which Pioneer have been increasingly distancing themselves, this was inevitable at some point and I’m not sure they had much say in the matter.

mono-stereo

Unbroken1 I think you’re bang on re them not having a say. Might of been a condition from the sale that they get to use Pioneer brand for X years?

Millsy

Should have got an iRiver

Dan

Some coked up executive who has no concept of what Pioneer was about.

Unbroken1

mono-stereo …yeah, exactly.