Dry-Tinder
People feel connected to other people who share stories about something they both love. It attracts people who enjoy connecting about something.
Some of the best sales / business people in the world were always like this too - because they re often trained that telling stories (rather than stating facts) connects to the limbic system (the part of the brain involved in our behavioural and emotional responses)
I have a hunch this was a big part of Sasha’s success because only in recent years I found out he was often on camera and giving interviews (before social media) simply telling his story to the public. The stories were often the same.
This was very rare for DJs to do back then, most preferring just the music to do the talking.
It’s why so many people find these people but not the next DJ who was equally as good or better.
You tell your story about anything enough and it attracts like minds - greater in volume the longer you repeat it - to the eventual point that momentum takes over on its own and it’s as if everyone knows them / they make it look easy.
The telling stories element of success or, I guess today “gaining followers” is so often overlooked.
