I’ve made Vodka filtered through a coconut and it tasted better than anything you’d spend a 100 quid on. You realise the level of marketing and how easy it is to dupe people with it. When I think of these places that do bottle service with roped off tables filled with idiots spending literally hundreds it just makes me laugh. “I only drink Grey Goose”. Thats fine but allow me to think of you as a complete idiot.
It was either Aldi or Lidl who did a blind tasting exercise in Dublin around 2013 for some magazine. They used all the top brands of vodka and their own “house” brands with names like Blawovski and Red Eagle. They used some socialites and a few experts for the tasting. One of the house brands came first. I’m sure all the fancy tasters were mortified. The cost of a bottle was under 20 euro at the time. It just goes to show the power of branding and I’m sure you can apply that to most spirits, beers and ales are obviously more complex.