It’s not done to make serious money… No one in their right mind does a mix CD to make serious money nowadays unless your Ministry of Sound and churning them out by the dozen. It’s mainly a platform to increase brand awareness and promoting new talent. He’s not done this off his own back, it’s been done with !K7 Records who have been around for 30+ years and do the DJ Kick’s compilations so have all the contacts/knowledge on publishing, licensing and manufacturing etc. They know how to make decent money to have survived that long…
600 units on a niche platform like BC is a strong day one performance. When you add in the BP/iTunes/Amazon sales which will be 5 or 6 times that on each store… All the Ltd Edition (500) hard case vinyl has sold out. The other vinyl editions are probably going to sell out. It all adds up. As I said in my iniitial post it’s sold more units on BC on day one than Quattro II has since it’s release 2.5 months ago.
No one’s going to be buying Jay-Z’s Yeezy trabbs on the back of having a track on it, They probably got a flat fee per track. I dare say that most of them would have bitten his hand off to have a track on one of his compilations.
The old GU Mixes (the Sasha and Digweed ones anyway) sold around the 50k mark iirc. If this does half of that in the digital age it’s done well.
