For what its worth …. I am a Panasonic loyal customer
Had a Plasma , which gave me 10+ years good service but made the jump to OLED last year
You cant really go too wrong with Panny, Sony, Samsung or LG - all about slight personal preference when you go and look at the screen IMO
Currently got this https://www.panasonic.com/uk/support/discontinued-products/televisions/tx-55gz950b.html
Which is obviously discontinued but there is this years version available
Other reason I went with that as only brand that supports both Dolby & HDR10+ currently
Imagine over next couple of years one of those formats will win out, bit like VHS/Betamax