They are a much trusted benchmark mate. Tbh I don’t really feel any need to question their advice as it’s a time honoured British institution with some of the best research science backing them up. Well, I can only go off what they recommended for me, I had elevated cholesterol, not really high but elevated. Came out of the blue too because I’m pretty fit, in the middle of my BMI and always had a, what is considered healthy, Mediterranean type diet and I’ve always been an everything in moderation type. Anyway it turned out to be hereditary. Although in fairness I probably nailed too much cheese, other dairy and red meat. I followed the BHF guidelines and within a year I was back to normal. They didnt advise to do anything radical, just common sense mainly.