Investors in FTX included Sequoia Capital, Blackrock, the Ontario Teachers Pension Fund, and (surprise surprise) Softbank. Sequoia and Softbank have already stated they’ve marked the value of their investment down to zero.
FTX had sponsored the naming rights for the Miami Heat’s stadium for 19 years in a $135mil deal (obviously now terminated).
They even made a Superbowl ad this year with Larry David (which would have appeared a load of baloney at the time and looks even worse now):
