Prime4 is due for a revamp soon i reckon. If they made the look and feel a bit more high end, its a no brainer choosing that vs Pioneer given the price difference and the fact the software is now on par. Ive had my 5000s for years and they have been superb.
Suppose a great case study on how marketing and perceived “market leader/industry standard” trumps features and price. Plus getting sponsors. Noticed Diggers moved away from A&H mixers to Pioneer now.
