Mad_Cyril
To this day I cannot get my head around dance music fans buying merchandise. The artists are doing it to cash in on idiots, but to me clubbing was more about looking decadent and individual than wearing a GroundUnder T-Shirt, looking like a fucking sweaty fucking Monsters of Rock fan with 50 other people. I will bet to this day you will never see John Digweed wearing a fucking Bedrock Baseball cap, but fair play to him, it probably pays for whatever he has done to his face to make him look like Bagpuss.