jonattonyeah That list of theirs was incredibly stale and predictable with many names nobody under the age of 40 gives a single shit about.
It’s hard to tell - look now at the DJ Mag + Beatport ‘Alternative Top 100’ DJ Chart; it’s probably not a million miles away from what the RA poll would look like now if it still existed. There are a fair few recent names, some which seem understandable, others which seem confusing.
There are still a fair few olderish names riding high in DJ Mag’s list who were also regularly near the top of the DJ Mag one, eg, Beyer, Solomun, Villalobos, Cox, Maceo Plex, but not a vast amount and they’re all likely to still have decent sized audiences. Kraviz was also starting to rise up the poll, and someone like Amelie Lens who has only really arrived recently would have also probably made significant inroads naturally as well.
The likes of Sasha and Diggers are and were making it on to those lists, but have been towards the back end as of the last decade and in danger of slipping off, which again seems understandable given they’re still vaguely popular and relevant but their stars are def significantly on the wane.
jonattonyeah But they swung the pendulum too far in the other direction, seemingly forgetting where they came from. Whether they like it or not, they’re simply alienating their core readers while not being relevant enough to younger people to make their pandering worth it.
This is correct to some degree, but as per my post above they don’t care and have little need to care. Online journalism won’t be much of a money spinner. The vast, vast majority of their money will come from ticket sales. So the staff can basically use the journalism side of things to preach to the readership in line with their own grievance politics, rather than consider the readership’s actual thoughts and preferences.
