Kells77 the “house” part of the genre name is definitely misleading and a bit of a misnomer. The “witch” part of the genre description makes sense as it was/is all very goth-y, with lots of dark, drone-y synths, and lots of satanic, occultist and medieval imagery.
Musically it is very firmly in the electronic music camp, but in form it has more in common with ambient and experimental electronica, though also sometimes trap, breakbeats, pop and even techno. I guess “witch house” just sounded cooler than say “witch electronica” and the house part was enough to just signify that it was electronic.